Hustle Bombs

Zack Naylor - User Experience Design

Recent Articles from Jon Kolko at Fast Company

Jon Kolko recently wrote a series of three posts for Fast Company Design all discussing how to embrace design synthesis in your organization. They’re all a great read and I highly recommend taking the time to read them in succession.

The first article, How Do You Transform Good Research Into Great Innovations?, Jon presents three strategies move from your research into a more useful and actionable form.

In a nutshell, his strategies are:

  1. Get out of the laptop" - take all of your data points and move them into the physical space, get all of the information around you physically.
  2. "Identify and celebrate patterns and anomalies" - begin grouping that information to identify patterns and "low hanging fruit" while being aware of outliers for innovation.
  3. "Build a model of something, anything" - Jon suggests creating visual models of your data points/information to solidify understanding and increase communication around your findings.

The second article, Cultural Values That Will Make Your Office an Idea Factory, discusses ways that your organization can build a more playful culture.

Jon recommends:

  • Embrace Dynamic Constraints - acknowledging and allowing the designer to create new constraints and, at times, ignore restraints entirely.
  • Provide a Runway to Explore Deviant Ideas - providing designers with time, resources and permission to explore “outlandish” ideas leads to innovation.
  • Support and Encourage Flow and Autonomous Decision Making - providing space and ability to enter a “flow” state where the designer(s) are without distraction, making decisions freely and are empowered to do so.

The final article in this series, When Trying to Invent, Being Objective Can Cripple Your Process, promotes an interesting point of view on whether or not teams should approach design solutions in an objective or subjective way. Ultimately, the article declares that all people and moreover, designers, have unique perspectives that they apply to the data, thus creating something new from that understanding.

For more about Jon Kolko, visit his website here.

blog comments powered by Disqus